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jwolthuis - 6:12 pm on Jun 27, 2007 (gmt 0)
Without active "marketing" to get people involved, it's difficult to motivate customers to add the kind of good content we were looking for. People are quick to complain, and not motivated to share a positive story, or to reply to other customers posts.
We took our forum down after six months, because we didn't achieve a critical mass. The few posts we got each week were typically of the, "where's my stuff" variety, or to report dissatisfaction with a widget.