hannamyluv - 11:55 am on Jun 12, 2007 (gmt 0)

16) Make the font on your product copy readable. 12pt at least. NO funky fonts.

15) Make sure your buy button pops off the page and is big enough to be seen and clicked on.

14) Make sure the title tag on each product page is unique and reflects what is on the page. (It never ceases to amaze me how many companies in this day and age still have just the company name in the title tag of product pages). Oh, an product name first in the title tag. Not your company name.