BananaFish - 3:52 am on Jun 6, 2007 (gmt 0)
Tracking key metrics is very important. Without being able to determine exactly where you are losing customers, you're just taking a shot in the dark when making enhancements or improvements to your site in an effort to increase conversions. There's not really a formula that can be generally applied to all web sites and markets. By analyzing your site's metrics, you'll be able to intelligently make changes to improve conversion rates.