Demaestro - 8:18 pm on May 8, 2007 (gmt 0)

I am fond of the crack dealer way of doing things.

Give them a free taste, once they are hooked. Start the fee.

There are many ways of going about this. for your niche you may have to be creative but some examples are.

- Offer a free product that is complex, charge for support. CMSs are a great example of this.

- Offer a product for free for a trial period, charge for continued use.

- Release a "slimmed" down feature set for free. Charge for the full featured suite.

These types of things work.

It is easier to get someone to pay for something they already like then it is to convince them to buy something they have never tried.

Ask Marcus... he is the king of free service making money.