ispy - 6:39 pm on Mar 2, 2007 (gmt 0)

They register any complaints on your BBB file, not just those which are legitimate. So...this opens the door for customer abuse and there are plenty of customers who will use this as a power tool against you if they become upset. Either be prepared to kiss butt and the customer is always right and gets their way and gets full refunds no matter the situation, or rethink whether you want to get the seal at all with a link to your report there.