trinorthlighting - 1:17 am on Mar 2, 2007 (gmt 0)

Well, as far as a legal complaints, the bbb has little power if you have your terms and conditions spelled out to the T. We have a whole legal department to go after people who decide to unfairly play the chargeback game which is very small. Plus we do business right on the net and have a very good customer service plan and return policy.

I am just curious to see if anyone is a member and if they have displayed the seal on their site and how it impacted their sales. Our typical sales is between $1000-$100000, so we are not selling cheap items. Anything to help boost confidence helps. A good example is google check out, we recently added that to our ecommerce sites and sales increased by 15%. It built "trust" in some customers because the know that google is a huge company and does consumers right. Now as far as the "hacker safe" seal, customers really do not care about that. They do look for "secured sites" certificates though which we have and display.

Even if we increase sales by 1-2% it will be worth it. Anyone have any real experience or data?