Page is a not externally linkable
- WebmasterWorld
-- Ecommerce
---- Ecommerce: Conflicting Stories About December Sales Success


jsinger - 7:30 pm on Jan 4, 2007 (gmt 0)


Mostly true but don't confuse mall traffic with mall sales.

Studies show an incredible drop in time American FAMILIES spend in malls. Something like 30%. No one is spending all day Saturday in a mall as they did 15-30 years ago.

Tweens still hang around malls on weekends, but adults tend to go to a mall, make a quick purchase, and leave...fast!

I think we're now seeing a bit of that online. Surfing down, but actual purchases up.


Thread source:: http://www.webmasterworld.com/ecommerce/3208072.htm
Brought to you by WebmasterWorld: http://www.webmasterworld.com