pleeker - 12:28 am on Dec 8, 2004 (gmt 0)

I like to change our web site to reflect whatever holiday is relevant. I think this helps give your potential customers the preception that you have fresh content even if you have the same old items.

Yes, and I think it also implies something along the lines of "We know it's the holidays, we're ready for your holiday business, etc." Especially at this time of year, I think shoppers are more acutely interested in making sure you can fulfill their order in a timely manner and updating your web site to let a shopper know that you're operating in "holiday mode" cannot hurt.