akmac - 7:04 pm on Dec 4, 2004 (gmt 0) Not to mention the simplicity benefits.
It's hard to imagine a practical situation in which free shipping wouldn't be considered a benefit/selling point. We switched to free shipping a year ago and haven't looked back. Of course, shipping in our niche is generally less than 3% of the sale so it doesn't make sense NOT to offer it.
Not to mention the simplicity benefits.