otnot - 3:09 pm on Dec 4, 2004 (gmt 0)
I compete against a company that offers free shipping. Yes there are consumers out there that bite hook line and sinker for free shipping. But the majority of consumers realize that you don't get something for nothing. I know for a fact that we are selling just as many units as my competitor.(inside info) I think that conversions come from a feeling of trust, when the time comes to pull out the credit card and enter the number. Your site must give them this feeling or the transaction will not take place. I had two sites, one with free shipping and the other without, selling the same items. The conversion rate wasn't much different. In fact I had more problems with the free shipping customers than the paying customers. I have since dropped the free shipping. I don't like to be fooled with gimmicks and once fooled I won't be fooled again.