tolachi - 9:11 am on Dec 4, 2004 (gmt 0)
I personally think that prairie's case is the exception to the rule here. I don't have hard numbers, but free shipping often gets mentioned as a reason why people purchased from us. One thing you could do is try it as a promotion and see how it goes. Offer free shipping for the three weeks preceding mother's day, if it works keep it permantently. If not, not much lost.