graywolf - 2:39 pm on Nov 11, 2006 (gmt 0)

My problem with Google data collection is the granularity and completeness of the knowledge. Sure you're credit card company may know where you buy your groceries, gas and rent your movies, but they didn't know anything beyond that. The supermarket knows you like beef jerky and campbells tomato soup, but don't know also like musicals and steven segal movies, or that you pick up 6 pack of tall boys when you fill up on friday night.

Do I think they are watching me specifically no but the completeness of the data they have is staggering, and they have a lot of smart people who could put things together in a lot of interesting ways.