FourDegreez - 4:11 pm on Nov 10, 2006 (gmt 0)

I'm surprised by all the doubters. I know that in my own experience, 4 seconds or more of wait time frustrates me. If the site is reputable, I'll wait for it. But if it's something I clicked in the Google SERPs, I'll just back out and go to the next link. If it loads quickly, that page has my attention, and not yours.

I thought it was conventional wisdom in the web design community that fast load times are very important. On a broadband connection, who is going to wait 10 or 20 seconds for a page to load? Not many people. Ideally a page should load in under a second, two tops.