pageoneresults - 2:42 pm on Nov 10, 2006 (gmt 0)

I just read the pdf report and I think the BBC has their numbers off a bit. The actual report says nothing about 75% of shoppers not buying if the website takes 4 seconds to load.

And then, we need to define "load time". Is the user sitting there staring at a blank page for more than 4 seconds? If so, I would assume those numbers to be higher.

The report does shed some interesting light on the top reasons ecommerce sites fail. Load time is one of the lesser evils online retailers need to worry about. I see more JavaScript errors in my foray into online buying. Load times are usually not an issue. ;)