walkman - 4:22 pm on Oct 5, 2006 (gmt 0)

No surprise actually, just nice that Ben did a study and put it out there. it's like those drug dealers that put "D.A.R.E." stickers in the back.

As far as people falling for it: what else can you expect from humnas who think that $9.99 is a lot cheaper then $10 ;)