ispy - 7:46 am on Oct 4, 2006 (gmt 0)
These things do work. Why? Because the masses don't really think. They don't sit there and think for an hour or two about why BBB exists, and why it is in fact not very useful as a mediating medium, what a resolved complaint actually means, etc. A website business may do this but not John Q. Public. For the same reason people buy thousands of cheap crap from infomercials, some blabbering good looking sales guru is telling them it's all good, and who are they to question it. Well the same thing with seals, it looks good and the company has to know what their doing, right?