Frank_Rizzo - 3:05 pm on Sep 28, 2006 (gmt 0)

I have the opposite problem: High renewal rate, low new customer rate but that's a different thread.

Don't take this the wrong way but are your customers just bored with the site after one year? Could it be that they have learnt what they wanted to learn and now see no need to resubscribe?

You need to keep evolving the site. Add new features, new functions, and continually update your existing features to make them more user friendly.

If you do that then when it comes to renewal time there is more desire for the customer to renew.