jecasc - 8:28 am on Sep 23, 2006 (gmt 0)

I removed nearly all navigation from my landing pages. So people when coming in through the landing pages only will find the one product they have been searching for and the buy button.

Conversion for this products went up a significant amount because people used to search around in the rest of the shop to look if they could find a similar product and then ended up not buying at all. I have found that the less choices you offer to people the more likely they are to buy.