---- Improving Your Ecommerce Site: What Have You Removed Lately?
jsinger - 4:02 am on Sep 22, 2006 (gmt 0)
I removed "you may also be interested in these products" from the bottom of my shopping cart. I a/b tested it and conversion was higher without them.
Interesting. Not surprising.
Those suggestions bug me especially when 95% of them are utterly inappropriate. Put something in a cart and be greeted with 5 things you have absolutely no interest in. Then, among all the clutter, you can't find the thing you actually want.