sun818 - 12:56 am on Sep 20, 2006 (gmt 0)

If you read the press release, Amazon is offering a turnkey solution where they store and ship your widgets. So, the comparison needs to be with a full service fulfillment house. Comparing this service to the fee structure eBay Stores or Yahoo! Stores is not appropriate. With eBay Stores or Yahoo! Stores you still still need to store and ship your own products. If you shop around for fulfillment houses, the fees from Amazon are very competitive. If I were a fulfillment house I'd be very worried about losing customers...