JSebastian - 6:00 pm on Aug 24, 2006 (gmt 0) Works every time.
My clients have found the best was is to have specials above the fold, then have category links under. Keep it full and clean, not full and cluttered. The links boost page rank and bring keyword customers. The specials pull them in to what you want. Users are like lemmings. Lead them where you want them to go in a funnel manner. Give them a shiny command to click. Look! See More Info! Order Now! Reserve yours now!
Works every time.