Oliver_Henniges - 4:05 pm on Aug 24, 2006 (gmt 0)

Sorry, I did not intend to kill this thread by being too unfriendly, so let me explain one important point in more detail:

You said you went through the conversion-rate-tips in ww and crossed out ALL of them from your to-do-list in a few months.

So in the past few months, i revamped my site to include ALL pheasable functions and "trustworthieness" fixed our pricing scheme to be competetive, free shipping, promotions - usability, keyword placement - the works.

Improving usability, for instance, which I'd regard the most important issue, is a constant, never-ending process, and not finished within a few months. Whether your usability is OK, is something you can only get to know from those, WHO FAILED to find what they were looking for. Most of those will use that little cross top right, so you'll never get to know the reasons.

To open the telephone line for these people is an absolute MUST for anyone unsatisfied with conversion-rates. Place your telephone number directly underneath that little cross ON EVERY PAGE. Listen to this oral feedback, write it down, and start with improving those issues, that have at least been mentioned three times.