smells_so_good - 6:26 am on Aug 16, 2006 (gmt 0)

...one unsuccessful search? That's the frustrating thing I see. Perhaps they switch to a category drill down, but we don't have the ability to determine that. We don't have any way to see whether that customer actually clicks the link or orders the product.

Don't you have access to your server log data? IP tracking through the site can give you a very clear picture.. notwithstanding the AOL users.

I haven't implemented site search. Suddenly I can see more benefit to a decent search than ever before. Great discussion.