pp_rb - 10:38 pm on Jul 26, 2006 (gmt 0)

Are her products the type that will entice repeat customers? If so, you may want to work on a solution that will help her build a customer base, rather than trying to emulate a shopping cart solution to capture purchases from casual internet shoppers.

Give her ideas for building email contact lists, advertising regular "shows" (e.g. any customer who comes by her boutique on Saturday morning gets a 15% discount), etc., and anything that will help avoid the stale effect you sometimes see on brochure-style websites. (Maybe the entire site doesn't have to be populated from a CMS, but let her easily rotate out featured images & update announcements.)