opiesilver - 7:18 am on Oct 13, 2004 (gmt 0)

If there was a product out there that was able to 100% optimize your site for Google we would all use it. As it is, research is the key to figuring out what Google wants. It's just an educated guess from the webmaster community as to what works and what doesn't. Only Google knows what it wants, and it seems a bit confused most of the time.