greektomi - 7:10 am on Mar 1, 2002 (gmt 0)

550 000 skyscraper like ads
850 unique (targeted) users clicking through to about 1000 targeted books.

What they gave me:
Total revenue earned = $0.00

Now that's what I call free branding... I wonder how many of those 850 visitors just went directly to amazon to buy their next book online.

Branding can help affiliates though. If they see a product's or company's ad enough times and actually wanted the product/service they will buy. It's just a matter of the customer reaching a crucial breaking threshold or perhaps they just got a new credit card ;) .

Studies are showing that branding is seriously impacting surfing behaviour. People are going directly to the sites they know either via bookmarks or memory and the trend is decreasing the percentage of sites found through the SE's (can't remember any of the places I've seen this info, maybe here).

Greektomi