tedster - 1:29 pm on Feb 27, 2002 (gmt 0) Full Article [cauce.org]
The Coalition Againt Unsolicited Commercial Email (CAUCE) has an article on their site about the spam policy of the Direct Marketing Association (DMA).
In an interview with News.com, DMA senior vice president of government affairs Jerry Cerasale was quoted as saying, "We view spam as sending a commercial e-mail to someone with whom a marketer has not had any prior business relationship and as being sent to someone who has not asked for the e-mail," a position with which CAUCE wholeheartedly agrees. Cerasale added that the DMA planned to revoke the membership of companies that failed to give consumers notice and choice before sending commercial e-mail or before selling, sharing or renting their e-mail addresses to a third party.
Full Article [cauce.org]