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---- I've got a terrible conversion rate - what to do?


andy_boyd - 4:39 pm on Apr 27, 2004 (gmt 0)


A note on making yourself easily contactable ...

Why not put your address, telephone and fax numbers, and email address at the bottom of each page? You could get an 800 toll free number in minutes, and for very little ... instant reassurance for the customer.

If you have a registered business number I would put it down there too. A lot of surfers scan the page and end up at the bottom, it would o no harm to prominently display your contact info there.


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