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---- I've got a terrible conversion rate - what to do?


Cianna - 4:02 pm on Apr 27, 2004 (gmt 0)


The more expensive a product is, the more you have to work at providing a sufficient comfort level for your potential customers.

I do an awful lot of surfing for my business, looking for new products, etc. And I do an awful lot of online purchasing, as well. Right or wrong, if I come across a site that only accepts PayPal, I immediately think "small, and possibly inexperienced." Now, I might take a chance on purchasing a $10 product from a "small, and possibly inexperienced" merchant, but there's no way I'd take a chance on one with a $1000 purchase.

When a customer can't hold, feel, and otherwise manipulate the product you're trying to sell, then perception becomes everything. "PayPal-only" and $1000 products don't go together, IMHO, so I'd steer clear of your site.

Just my 2 3/4 cents. :)

Cianna


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