martyt - 2:22 pm on Apr 27, 2004 (gmt 0)

Your profile has no homepage listed so we can't see your web site - I'm guessing an admin whacked it for you...

From your original post,

3) Add contact info? Where

If you don't have an easy way for the customer to find out who you are, where you are and how to contact you by phone and e-mail, you're definitely losing a lot of business.

Who wants to buy a product (an expensive one at that) from some web site where you can't tell who and where the vendor is, and with no way to contact them directly? I absolutely despise websites that only provide a "comments" form and no e-mail address, no phone number and no physical address. What are they hiding?

If you're going to be a legitimate business, treat it more like a brick-and-mortar store: You have an address, a phone number and a name - make sure your customers know that.

A real shopping cart with PayPal as one payment option among many would go a long way toward getting more sales. We hash it out regularly here, but PayPal just doesn't come across as legitimate to many shoppers who (incorrectly) associate PayPal only with eBay auctions.