jonpiper - 5:06 am on Apr 27, 2004 (gmt 0)

I'll give you that - these aren't impulse buy products. In fact, our software is simply a tool to help you pick the right one! Only some of our business is B2B, and the amount of it is is small companies where it's the boss who lands on our site.

Is the conversion rate on a non-impulse buy product that much lower? After all, the people landing on my site are invariably at least considering purchasing one of these widgets. Sure, some of our traffic is information gathering, but lots of it has got to be oyrchase oriented.

Thanks for the ideas... keep them coming.