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---- How to stay ahead of the competition


bufferzone - 8:27 pm on Apr 1, 2004 (gmt 0)


Not knowing your product and marked makes it difficult to be precise. I hope I don’t bring your attention to something brand new, but her is my 1 cent.

1. Keep your present customers happy. Mouth to mouth is a powerful advertising tool.

2. Keep your partners happy. See if you can find ways to network with your partners, preferably in a way, that will create more partners to your network.

3. Keep analyzing your target group, see if you can’t enlarge this group or refine your understanding of it, enabling you to better target it. Analyze your present customer group to spot new target groups.

4. Keep working on your SEO. Analyze your keywords in order to spot new possibilities. Consider creating more websites to better appeal to segments in your target group. The different websites can compliment each other and create added value.

5. Find new markets. The web is world wide, maybe your product will sell in other countries as well. Consider creating national websites in other countries as well. Translated into local languages and marketed in the national SE’s. Being THE big international player in the market might raise you to a different level and will give you an advantage in most SE’s

All of the above is an ongoing process


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