knighty - 3:23 pm on Dec 10, 2001 (gmt 0)

As was pointed out earlier what is needed is to establish the the Internet is approached completley different from brochures.

A brochure is designed to be browsed, flipped through, scanned - readers need to be coaxed into buying items.

The web is different, on the web you already know what you want and anything other than product information is a waste of time.

From what I've read the most important thing you can do is a 'call to action' which just means that instead of a person getting to a page and then they have to figure out where to go you say things like "Click here to see similar products" or "Add this item to your shopping cart" etc.

Sales blurb will just be ignored unless it gives them information about the product so the buyer can make an informed decsion.