georged - 10:42 am on Aug 17, 2000 (gmt 0)
All too true,
One client I'm promoting makes ten sales a week from their site. They are way, way in profit, and they've asked me to hold back on promotion. These guys are getting traffic of 6,000-7,000 a week though. It's a very low conversion rate, but they don't need a big conversion rate to get by. I mean they pay their yearly SE promotion budget three times over with one weeks sales.
This cash-cow web site is just another tool in their business plan, which also includes massive tabloid advertising coverage etc. etc.
More and more clients, we've noticed, are asking for complete media strategies. I feel we're going to have to move to try and fulfill their needs. How will we survive in a post SE world? Evolve, Adapt, Improve.