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john316 - 9:36 pm on Aug 3, 2001 (gmt 0)
Designing sites to impress other designers and art directors is a throwback to the print medium. Web sites are not static presentations, they are interfaces that visitors need to understand and USE instantly.
I prefer to give them links that look like links, your average surfer really isn't interested in clues. I believe that folks involved in web design fall into a trap when they begin to learn new "tricks" with HTML and CSS and Js and actually believe the rest of the world is on the same curve. If you really want to know for sure what the average surfer understands, go to Yahoo! and study it. I know it's boring, but it works.