rossH - 5:46 pm on Nov 8, 2003 (gmt 0)

I think what digitalghost is saying, and certainly what I'm trying to say is, in business sometimes you have to allocate limited resources towards the optimal ends, relatively.

I can be 90% market effective for this expenditure of money, time, resources - what does it cost for me to get the last 10%, and what will that last 10% bring me or my client in tangible returns?