lucy24 - 8:10 am on Aug 31, 2013 (gmt 0)
I've got a nasty suspicion the answer to the "Which do you prefer?" question is "HTML" :(
Blubglug, how did you populate your database in the first place? That's a starting point. Another question is: What do you plan to do with the data? Where will it go and how will it be used?
It is sometimes easiest if you can take things out the same way you put them in. So think about the entire package.