Web_speed - 1:06 am on Mar 23, 2012 (gmt 0)
Surf the web without an ad blocker, or simply hit a page with an embedded googlemap, +buttons, anlytics or youtube videos (just to name a few *free* services) and you are "forced" into that agreement.
Buy an iphone or any other mobile device (with android installed) and you are "Forced" into that agreement. You *can not* change the default search engine on these mobile devices.
Joe public have no clue they are being played and *forced* into this agreement.
It takes a lot of reading and many many years of experience in a wide range of IT topics (from software producing, web publishing to hardware) to fathom the full extant of this very ugly picture... it is cancer of the worse kind and its about time we start treat it that way.