It looks like it's based on Chrome - I can't see this taking off except maybe with teenagers and the like. It's hard to tell the future though and maybe there is cool stuff in it. I think it's safe to say that whatever cool ideas they thought off will be implemented in other browsers or replicated as add-ons.
It is interesting to consider what success could be had by a well-packaged, well-marketed rehash of a popular browser such as Chrome, with the right built in add-ons and easy shortcuts to the sites a large proportion of a target demographic (likely teens or the elderly) would use. In this case with the name and screenshot I've seen I'm thinking it's the former.
They've certainly drummed up some fair publicity for what is probably a similar idea to things seen several times before, e.g. Flock.