fathom - 3:32 am on Dec 1, 2002 (gmt 0)

Like any other form of marketing, it is all about putting the right message, in front of the right person, at the right time.

A perfect statement Dante_Maure.

I have myself gotten lost in a site and left the site simply because I could find exactly what I was looking for (not because they didn't have it).

If your selling something and don't help visitors (regardless of what door they come in on) to find that something, what is the point.

And, still, that site doesn't have ... a banner ad.

But you went looking for one...

I don't think they are selling anything, purely research.