fathom - 2:53 am on Dec 1, 2002 (gmt 0)

NeoSys wrote: Fathom, That's the biggest bunch of BS I have heard in a long time.

You are welcome to believe that if you like.

On the other hand might I suggest some light reading on the subject.

Software Usability Research Lab
Dept of Psychology
Wichita State University
Updated November 5, 2002

Criteria for optimal web design [psychology.wichita.edu] (designing for usability).

Keep in mind that a "banner" is effectively a small web page on a web page. If banners are totally BS I would also say in that case - web pages are BS as well.

Your point 12) Giving something of value for free, because when it comes to selling, it'll be much easier when you ask for the sale. Isn't this really a banner.

Or would the entire page and/or site be about something free.

[edited by: fathom at 3:02 am (utc) on Dec. 1, 2002]