fathom - 2:26 am on Dec 1, 2002 (gmt 0)

Agree with mack on banners.

Research surveys maintain the banners are effective if:

1. they serve the interest of the visitor.

2. best positioned page center top.

3. are customer focused vice company focused.

4. are objective in there meaning vice promotional, and

5. and not centered on hype.

lastly static banners have shown to produce more than animated ones, and should look like it BELONGS on the page vice CUT & PASTED IN.