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NeoSys - 1:18 am on Dec 1, 2002 (gmt 0)
1) Be consistent in color and navigation
If you can't provide information -- most of which is text -- then you can forget good design.
2) Few graphics...people get bored with it after the second time
3) No banner ads
4) FAQ, About Us, Contact
5) Site is not general but subject specific
6) A title in your home page stating what you're all about
7) Nothing that blinks or moves
8) Don't lead the customer on...no surprises...say it upfront
9) Be honest and follow through on what's promised
10) Have a suggestion box
11) Nothing old, daily updates if possible
12) Giving something of value for free, because when it comes to selling, it'll be much easier when you ask for the sale