frontpage absolutely correct. Hey, I don't mean any disrespect, but I too, was once naive.
One small piece of data can be used to acquire a whole bunch of other data. It is amazing what can be statistically surmised about you from one little thing.
And on business ethics - Google's going to do what it takes to keep their stock price up and the money flowing. That's every business's ethic and rightly so. But Google is a monopoly in the same class as MS, there is no where else to go, no one else to deal with, no choice.
Kings, no matter how benevolent, still act like kings. They can't help it, they're King!