Purple_Martin - 12:14 am on Jul 4, 2002 (gmt 0)

NFFC:
>>2002-07-03 is always YYYY-MM-DD
>Trust me that is 7th March to us Brits.

I'm a Brit living in Australia. In both countries I would always read 2002-07-03 as YYYY-MM-DD. I'll be sticking with the YYYY-MM-DD standard format. As ergophobe says, it sorts alphabetically too!