rcjordan - 5:41 pm on Jun 14, 2000 (gmt 0)

remember that my perspective is that of a publisher, not an SES working for a client --that does tend to alter the objectives sometimes, which is why I point it out here. For instance, I can recall making two major installs of scripts that I knew would hurt traffic in the short run, but would bounce back as the older browsers declined by attrition. I own the sites, so it's my sole call. On the other hand, I wouldn't want to be an SES trying to explain to a client that I was about to clip 15% off his traffic count.

reply to quick quibble:
to semi-quote Rhett, "Frankly, my dear, I don't give a rat's derriere." (I'm reading from my deposit slips.)

Seriously, I agree with what you are yellow-flagging here for others that are pursuing "optimization" of their sites. But, there are trade-offs publishers --particularly those with large sites-- must consider.