sean - 12:56 pm on Feb 18, 2002 (gmt 0)

>web going

Both. The web will never be all one thing or another, no matter how much the pundits try to convince us otherwise. That is the beauty of the web. As for a number game, well, there are probably only so many high-end web designers, or so it seems, but I'd like to think every site could be made a bit more usable.

>make money

At least in the short-term, Nielson. Usability can be applied to the universal problem of getting people to part with their money on e-commerce sites, something that directly affects everyone from the Fortune 500 to Mom & Pop. In the long-term, anything can change with the popularization of 'new' revenue models for content.