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---- think again about personalized and/or 'rich' vs fast


chiyo - 4:44 am on Jan 21, 2001 (gmt 0)


Hi tedster, We are not full time SEO's here. And seeing rankings change so much we just use the referal stats from SE's from our logs.

It is not so good a method because of the uncontrolled factors (mainly how many people are using each engine and the boost from directory listings not as affected so much by Page/Site design factors).

We also hardly ever submit any more as we seem to be fully spidered by Fast, AV, Google, Goo, NL, and Go very regularly but have a few goTo 1c keywords.

On this we have shown increases in Google and MSN over the past quarter of around 35% to 45%, Fast of around 30%. Go and AV have stayed static or even reduced a bit. This may be underestimated significantly because it includes the Xmas slow down period where at least in our area which ha a professional, management profile, hits traditionally halve for one month.

Also we are in a specialist area, so there is competition but it in no way is it a highly competitive area. Basically our sites are an Asian business ezine (satirical, intellectual and research content with personal style columnists), a site about market research in asia, one about branding in asia, and one our corporate site (market research services).

But most importantly our Search engine terms in our log files are now far more relevant. Very few porn like terms like before and garbage hits, but the terms we want people to find us by have shown a dramatic improvement.

We are now starting to roll these ideas over some of our other sites after the prototype on our corporate site.

A bit shy about posting the url of the sites here but certainly can provide them if you email.


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