rcjordan - 6:49 pm on Dec 26, 2000 (gmt 0)

The study showed that as consumers shop online more, they become more concerned about privacy. Moreover, a personalized Web site was second to last in priority among the five groups of consumers polled. The quickest way to damage your brand reputation is to sell customers' personal information without their knowledge... Consumers have expressed a desire for speed over richness and interactivity ..... Techies and the marketing people have ignored this.

Article focused on e-tailers, but it really applies across the board, imo. Retailing Web Sites Face Tough Future [dailynews.yahoo.com]

Edited by: rcjordan