dataguy - 1:40 am on Oct 9, 2005 (gmt 0)

What percentage of your people click on that link?

Since we can't track how many people read the email in plain text, we can't really get a percentage of people who see it and click through. What we do track, though, is the percentage of confirmed opens that are confirmed through clicking on that link, and it runs about 20%.

The other 80% is either confirmed through the display of a tracking image (about 68%) or by the reader clicking directly through a link to an offer in the email (12%).